When Danielle Levine set out to create her e-commerce venture, she zeroed in on the equestrian lifestyle. A horse lover herself, she wanted to bring together all the best brands that catered to the sport and to readily make them available to people not only in the US but also the rest of the world. And so Kaval launched.
Majority of Kaval’s inventory is performance-based which includes breeches, show coats, air bag jackets, helmets and such items for the rider. But because the equestrian look is so stylish and is often used as an inspiration point by fashion designers, Levine has added riding-inspired fashions to the merchandise mix. And she also plans on adding more categories as the brand expands.
Coupled with her business and finance background, Levine wants to make Kaval the go-to website for all things equestrian-related. To raise awareness of the brand, she does pop-ups at various horse shows. This holiday season she is taking over a store front in New York city at 777 Madison Avenue which will be open until December 15.
To continue reading, clic on the link below.